The appeal of Pag town is the straight, narrow streets and low stone houses with living rooms that are practically on the street. There's a sense of intimacy and involvement with the residents who socialise, repair appliances and make lace on stools outside their houses. The small town ambience is captivating and there are pebble beaches to relax upon after a morning of lace-shopping.

In the early 15th century, the increasingly prosperous salt business prompted the construction of Pag town when nearby Starigrad could no longer meet the demands of its burgeoning population. The Venetians engaged the finest builder of the time, Juraj Dalmatinac, to design a new city and the first cornerstone was laid in 1443. In accordance with what were then the latest ideas in town planning, the main streets and the cross streets intersect at right angles and lead to four city gates. In the centre, there's a square with a cathedral, St Mary's Church (Sveti Marija), a ducal palace and a bishop's palace, which remained unfinished because Pag never succeeded in having its own bishop. In 1499, Dalmatinac began working on the city walls but only the northern corner, with parts of a castle, remains.

The old town, bordered by Vangrada and Podmir streets, is a pedestrian zone that retains the original simplicity of its architecture. Everyone congregates around the cafes and benches on the main square, Trg Kralja Kresimira IV. Outside the old town there's a newer section with a couple of hotels, narrow beaches on the bay, travel agencies and restaurants.

The bus station is next to the Hotel Jadran, just outside the old town. A bridge across the bay to the south-west leads to a residential quarter, which contains the large hotels, bigger beaches and most private accommodation.

Coordinates: N 44° 26’ 38", E 15° 03’ 12"

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